Focus on Fundraising - The Art and Science of Fundraising Appeals

Dates: September 19, 2019

Meets: Th from 8:30 AM to 12 N

Location: Country Inn and Suites

Registration Fee: $129.00

You know you need to write great fundraising letters. But how, exactly, do you do that?

Fundraising is an art and a science, and your appeal letter needs to reflect both. You need to understand what motivates donors, how to get them to give - and get them to give more.

Inspired by some of the biggest names in the nonprofit sector (including Tom Ahern, Jeff Brooks, Penelope Burk, Roger Craver, Kay Sprinkel Grace, Simone Joyaux and Jerry Panas), this half-day program will help you understand what donors want - and why.

Participants will leave with conversation starters and actionable ideas to take back to other staff and board members.

Participant Outcomes

You can expect to learn the following:

   -   20 things you thought you knew about fundraising (that are wrong)
   -   A 4-part formula to make sure you're writing the right message for the right audience
   -   5 "right" ways to think about fundraising appeals
   -   More than a dozen real-life (and really easy) ways to improve every fundraising letter you write
   -   Easy and effective ways to increase your donors' gift amounts
   -   The incredibly lucrative reason why you need to send one very special appeal each year (plus, who it needs to go to and what it needs to say)

To reinforce the lessons learned, participants will review "before" and "after" letters and appeal packages.

Target Audience: Nonprofit Staff and Board Members
Experience Level: Any
Format: Workshop

Fee:   $129.00

Country Inn and Suites

5997 E Valley Center Rd, Bozeman, MT 59715

Laura Rhodes

Laura Rhodes is a Certified Fund Raising Executive, Certified Grant Writer, and fundraising trainer who has 20+ years of experience working with - and for - nonprofits.

Laura started her nonprofit career in development and communications.
She later served as an interim executive director. As a volunteer, Laura has been a board member, board chair, marketing committee chair and resource development committee chair. And prior to starting her consulting business, Laura was a regional program officer with the American Express Foundation, which awarded $30 million to nonprofits each year.

Having been both a grantmaker and a fundraiser, Laura uses her unique perspective to help nonprofits find more funders, win more grants and raise more money for their cause.

Laura has helped nonprofits raise millions of dollars from grants, events, direct mail and workplace giving campaigns. She also provides prospect research and grant writing support for organizations that want to write their own grants.

To learn more about Laura, please visit

What People Say About This Workshop

As an individual who is new to the development world, I have gone to a lot of trainings, listened to a million podcasts, and read a ton of articles, and I honestly think your workshops have been the best I have been to thus far. So keep up the good work!


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